Brand Experience Assessment and Development
Since a brand is an experience, it’s influenced by a number of key elements. These include your brand personality, brand values, brand means, brand promise, vision, big idea and visual imagery. All of these work together holistically to deliver the brand experience and make an emotional connection with the audience.
For some large companies, the value of their brand is greater than the value of the rest of their operation.
Successful brands don’t just have a strong identity; they deliver a consistent and inspiring brand experience
Brand Experience
Our Approach
We work hands-on with your brand stakeholders, your sales and marketing leaders and your market to assess your existing brand strengths and weaknesses and to create a unified brand strategy.
To deliver a consistent brand experience, you need a carefully crafted roadmap; it rarely happens by chance. Here we define and refine each element of the brand experience, including messaging, creative, marketing campaigns and sales materials.
After defining each, the executive team will have a blueprint on how their marketing and sales team should deliver a consistent brand experience that will support the mindshare that they wish to own.
Evaluating Your Brand Experience
You may wish to assess and refine your brand experience if:
- Growth is slowed or stagnant
- Your market is changing
- Margins are declining
- Your executive team isn’t clear about what your brand stands for
- New competitors are entering your market
- You’re spending a lot on creative and not seeing revenue increase
- Prospects are harder to reach
- Distribution is shrinking
- Lead flow is decreasing
- Close rates are decreasing
Potential Impact
A strong, unified brand clearly tells the market where you’re positioned and what you stand for. There’s no ambiguity and it allows your market to come to you (instead of you fighting for sales).
If your brand experience is strong, it’s obvious and you know it. You’ve either spent a lot of effort both internally and with an agency developing your brand, or you nailed your brand experience at inception and achieve consistence and profitable growth.
For some large companies, the value of their brand is greater than the value of the rest of their operation.
“What a tremendous experience to go through the Next Level Leadership work! From day one I was blown away with the amount of knowledge Ken and Shad brought to us from their experience in the CEO world. They taught how to identify and maintain critical values for your company and how to create a competitive advantage as a leader. I am so grateful to have been a part of this year-long experience.”
