Marketing and Sales Department Optimization

In most industries, the role of the sales team has changed in today’s digital age from persuaders who controlled the buying process to facilitators who supported the buyers as they make their purchasing decisions.

This is a significant change for many companies, affecting the structure of their marketing and sales teams, their personnel, their management approach and the technology that they use to manage each.

Unit metrics are the driver of today’s most successful marketing and sales teams.

Core Unit Metrics Drive Growth

  • CAC
  • CLV

Our Approach

We’ll map out your optimal buyer journey(s), measure your KPIs at each and provide a recommended structure for handling how your marketing and sales team work together throughout the buyer journey, and how to manage the effectiveness of each.

“Ken’s years of working with family offices impressed us, so we engaged him to assist us with the assessment and development of our own executive staff. Ken knows people and business. His teaching, coaching and assessment work with our senior staff has been remarkable.”

Ward McNally and Frank McGrew
Managing Partners, McNally Capital

Interested in learning more?