Communications Plan Development

Most businesspeople agree that good planning is essential for business success. Yet most businesses fail to create a written communications plan (aka the “marketing plan”) that is managed throughout the year, instead operating from a budget and chaotic planning every month or quarter.

Producing a good communications plan isn’t easy, and requires a clear understanding of your brand, long-term marketing strategy and the most effective methods for interacting with your market to create and keep customers.

The plan keeps your entire team focused on specific goals – it’s a critical resource for your entire company.

A communications plan is a detailed roadmap that outlines all your marketing strategies, tactics, activities, costs and projected results over a period of time.

Strategy, Tactics and Budget


Our Approach

It takes time to develop a marketing plan – from a few days to a few weeks, depending on your experience and the depth of the plan – and your strategy must be defined either before or during the planning process.

After working with you to define your strategy, we’ll write your plan and provide a budget for your team to executive throughout the year.

“Ken’s years of working with family offices impressed us, so we engaged him to assist us with the assessment and development of our own executive staff. Ken knows people and business. His teaching, coaching and assessment work with our senior staff has been remarkable.”

Ward McNally and Frank McGrew
Managing Partners, McNally Capital

Interested in learning more?